Create content

The content in your app listing will be informed by the manifest.json and en.json files. When submitting your app, include the following author details in your manifest.json file:

  • Name (name)
  • Email (email)
  • URL (url)

Example manifest.json:

    "author": {
      "name": "The Mentor",
      "email": "[email protected]",
      "url": ""


The name can be an individual or a company name. The email should be the address where users of the app can send support requests. The url can point to a page about the author, the company, or the app.

The author details are displayed in the text box on the right side of the listing.

Include the following information in your en.json file:

  • Name (name)
  • Short description (short_description)
  • Long description (long_description)
  • Installation instructions (installation_instructions)

This content will be displayed on the Zendesk Marketplace (see example).

Example en.json:

  "app": {
    "name": "App name",
    "short_description": "Quickly see your products",
    "long_description": "Access bookmarked tickets from our iPad & iPhone app",
    "installation_instructions": "Simply click the install button"

If you are building a multi-product app, you can specify separate marketplace content per product.

Note: Currently, only English content is shown in the Marketplace.

Short description

A concise summary of your app, no more than 80 characters long, including spaces.

Displays Shopify customer and order details

The short description is displayed when listing apps in the Zendesk Support user interface.

Long description

A longer, more in-depth description of your app.

  • Use Markdown for formatting. Use the '\n' character to specify new lines.
  • The maximum length is 3,000 characters, including spaces.
  • Make sure you provide a description of your company and what your app does. Typically, a company boilerplate followed by what the integration does. Include a call to action, like "Sign up for a free trial here" or "Get started" if you offer a free trial.

Mailchimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

  • Powerful
  • Easy to use
  • Integrates with Google Analytics, Docs & Contacts

We make it easy to send email newsletters to your customers, manage your subscriber lists, track campaign performance, and sync your email marketing with social networks like Twitter, Facebook, and Linkedin.

Installation instructions

Provide instructions on how to install the app. You should assume that users have little technical knowledge and may never have installed an app before.

  • Use Markdown for formatting. Use the '\n' character to specify new lines.

  • The maximum length is 3,000 characters, including spaces.

  • Use numbered lists to document steps in procedures, and provide images and any other rich text content to help clarify text. If you are providing images, you'll need to host them on a secure image server and reference them in your instructions.

Next steps: Set up a paid app