Create theme brand assets

Brand assets package and guidelines are available for anyone working with the Zendesk brand. It contains all the Zendesk brand identity assets – product logos, wordmarks, and various logomark sizes as well as usage guidelines.

Theme marketing assets

You should prepare the following files below for uploading when submitting or uploading a theme.

Theme hero image

The hero image must meet the following requirements:

  • PNG file format
  • Filename convention image.png
  • Image size 700px X 520px
  • The image has no rounded corners

Note: Please don't use Zendesk trademarks (original or modified) in any theme hero images.


You must provide 3-25 images when submitting a theme. Zendesk uses the screenshots in your theme listing on the Zendesk Marketplace.

The screenshots must meet the following requirements:

  • PNG file format
  • Image size less than 500 KB
  • Images have no rounded corners
  • Images have no padding and are full bleed

Next steps: Decide on license types and pricing